Home / Alter/Native / Additional Information

Additional Information

Whenever we launch a new range, we are unsurprisingly inundated with questions from customers curious to know more about what’s in our products, what’s been left out and how they are made. We’ve developed this resource centre which aims to answer your questions.

As the range develops further we’ll be keeping this information up to date, along with news of any exciting eco innovations in packaging. If you don’t find the answer to your question below drop us a line – we’d love to hear from you!


Back in 2018, as we headed towards a rebrand, we took a long look at our body care range and decided to make some big, bold changes. It was time for a new name, new branding, new formulations and a whole new range.

Our aim was to be an alternative to highly processed body care, by harnessing the sensorial power of plants whilst reducing our impact on the planet.

We threw ourselves into researching ingredients, fragrances and colours, explored new packaging innovations and we asked Suma workers ‘what shall we call it’. We hit a few dead ends but we achieved some major triumphs too, and we’re chuffed to bits to present ‘ALTER/NATIVE by Suma’ to our lovely customers.

Pricing Policy

We wanted to create a range of products to challenge the market leaders in natural body care whilst keeping our products accessible and affordable all without compromising on quality. So we spent many months testing new formulations and looking at packaging options before bringing them to you.

Cruelty Free Products

None of our products have been tested on animals – only Suma workers.

During the development of the new range lots of Suma workers volunteered to test our sample products and their feedback was invaluable in informing the range. It’s been a real team effort and it’s certainly smelt lovely at Suma HQ!

We wear our cruelty free badge with pride, which means – none of our ingredients have been tested on animals in accordance with the BUAV guidelines (Cruelty Free International). This means that none of the ingredients used within our products have been tested on animals since 1985 and we certainly don’t test any of our final products on animals either. All our products carry the Leaping Bunny logo which enables consumers to easily identify and purchase cruelty free products.

Product certification

All our products are suitable for vegetarians and are registered with the Vegan Society. This means that all of our ingredients and their production methods have been thoroughly checked out by the Vegan Society. All our packaging carries the easily recognisable Vegan Society logo.

Made in the UK

Wherever possible, we always try to use local suppliers for our Suma branded products and our ALTER/NATIVE range is no exception. All our body care soaps and liquid products are proudly made in Yorkshire.

Ingredients – overview

Have you ever looked at the ingredient listing on a body care label and thought it looks like another language? Officially known as INCI listings (International Nomenclature Cosmetic Ingredient) these are systematic names internationally recognised to identify cosmetic ingredients. It enables the cosmetic industry to track the safety and the regulatory status of ingredients efficiently on a global basis. It also allows consumers to look at ingredients and identify them by name regardless of the national origin of the product.
Ingredients are listed in descending order from greatest amount to least amount present in the product (except ingredients present at a concentration of less than 1%; those can be listed in any order). We have complied with these regulations but as we like to be as transparent as possible; where one exists we’ve listed our ingredients along with their plain English names too. We’ve also added in information on where our ingredients are derived from.

Ingredients – Palm oil

It’s a hot topic-and a very contentious one at that. We set out to eliminate all palm and palm derived ingredients from our new products but that proved really hard. Palm oil is pretty amazing and is found in hundreds of ingredients some of which aren’t always that obvious. We worked hard with our suppliers to create a range that would have the best ingredient credentials possible, whilst still performing well and within our customer’s budgets. What we discovered was that some of the key ingredients were not available with a genuine and traceable palm-free guarantee.

many farmed crops are not segregated and, as a result, the ingredients we use can be derived from either coconut or rspo palm oils. Hopefully all the ingredients will be available guaranteed palm-free in the future.

Until then we will continue to use only responsibly sourced and sustainable RSPO certified palm oil based ingredients when palm oil free options are not available, and will clearly state so on the labels.

Ingredients – Allergens

It is a legal requirement to declare all allergens contained within our products and we are legally required to use their chemical names. These are naturally occurring and are often present in minute levels.
Some allergens may cause an allergic reaction in some people, so if you have sensitivity to certain ingredients we’ve listed below the names of the allergens to look out for. These are clearly shown on all our product labels.

Alpha Iso Methyl Ionone, Citral, Citronellol, Coumarin, Eugenol, Geraniol, Limonene, Linalool, p-tert-butyl-alpha-methylhydrocinnamic aldehyde.

Ingredients – Shampoo, body wash and hand wash liquid base

All our liquid products are blended from a mix of essential oils and other beneficial ingredients, designed to benefit a wide range of hair and skin types.

Our shampoo, body wash and hand wash liquid products all contain something called Ammonium Lauryl Sulphate (ALS). This is considered to be a safe and effective cleansing agent and thought to be less irritating to the skin than SLS or SLES.
ALS is rapidly biodegradable and virtually 100% of this base is immediately removed from the skin or hair by simply rinsing away with water.

All of our liquid products contain over 99% natural ingredients.

Packaging – Giving our customer’s choice

We researched many packaging options and decided to provide our customers with a range of options to choose from. We have a large variety of soaps; some packaged in recycled and recyclable cardboard boxes and a large choice of packaging free soaps too.

We also know that many people want to use liquid products and want to be able to buy those liquids in a format that works for them, so our products are available in a range of sizes. There’s 400ml shampoo, conditioner and body wash and 300ml hand wash bottles to choose from, but we’ve also broadened the range and included bulk refillable sizes too. The 5L for that regular fill (pumps are available to make filling a little easier), and retail ready 20L sizes which will keep you going for a while.

There’s no getting away from the global impact of plastics, but rest assured we’re doing our bit. Our retail sized bottles and 5L bulk containers are all made from rHDPE, which means that they’re made from 100% post-consumer recycled plastic and are also fully recyclable. We’ve also purposely chosen clear and white plastic PP (polypropylene) lids to make them easily recyclable too.

Our 20L containers and their lids are also made from recyclable HDPE. This type of container needs to be strong and stable as they contain so much liquid. We’re also in the process of investigating the possibility of getting the large 20L sized containers returned to Suma, washed and refilled to close the loop on their recyclability. Watch this space.

Conditioner bar box lining

Soap/Conditioner bar boxes. You may notice that inside some of our little cardboard boxes there’s a coating. We’ve had to use this for some of our more oily soaps to ensure the cardboard isn’t damaged by the oils from the bars inside. The lining is an over-lamination film product based on cellulose diacetate; it’s sustainable, biodegradable and recyclable. The film is produced from highly refined wood pulp found in SFI (Sustainable Forestry Initiative) managed forests. During harvesting, consideration is given to wildlife in the surrounding area, as well as the ecosystem and the landscape where the trees are grown. It’s similar in appearance to other not so environmentally friendly laminations, but the key difference is that it can be recycled and shredded or composted. It saves precious time sorting and separating waste and can be disposed of along with normal cardboard for recycle


Natural variations

Every batch of ALTER/NATIVE soaps has been handmade and hand cut in small batches, meaning there may be slight variations in the size and shape of each bar. We also use a variety of plant-based ingredients to colour some of our soaps, so variations between soap batches can occur. Please be assured that these variations do not affect either the quality or performance of our products. There are so many to choose from you’ll be spoilt for choice.

Colours & exfoliates

A lot of fun research and development work went into our new soaps, especially around the colours and exfoliates. Our developer Melanie would send over bags of interesting ingredients for our suppliers to experiment with and they would send back lots of kitchen Tupperware filled boxes with strange and wonderful textured and coloured soap mixtures to try. You can’t get more handmade than that! Aduki beans were a triumph and create a really great exfoliating texture, making them fab for gardeners. They’re in our cinnamon and orange handmade bars, but if you prefer a gentler exfoliation experience try our peppermint and pine oil soap with poppy seeds.

How to store your soaps and conditioner bars

We’ve had some really hot summers recently and soaps and conditioner bars don’t like excessively high temperatures, so to keep your bars in tip top condition store them in a cool and dry environment, and wherever possible allow them to dry out between uses (a ridged soap dish will work just fine).

Conditioner bars are particularly susceptible to heat and may soften if they get too warm, so keep them away from strong heat sources and out of direct sunlight.
Our soaps may naturally reduce in size if they’re kept stored. This is a natural occurrence as soaps contain water which can evaporate over time. However this will in no way affect their performance. In fact soaps store extremely well and make any room smell amazing.

The palm oil free formulation used in our new palm-free glycerine soaps is more naturally derived than many glycerine formulations found on the market. The soaps can therefore be more prone to moisture crystallisation which can appear on the surface of the soaps in interesting patterns. It can sometimes look a little odd but it will disappear once the soaps are in use. Ideally allow your glycerine bars to have air to help reduce the possibility of the crystallisation occurring.


Our original glycerine soaps have remained a firm favourite with our customers. Hydrating, soothing and pampering, our beautiful collection of round handmade soaps has four fabulous fragrances to choose from. Hemp and Vitamin E, Rose and Geranium, Grapefruit and Aloe Vera, and White Lavender. The glycerine we use is plant-based, making it totally bio-degradable as well as wonderfully rich and moisturising.

Originally we set out to reformulate, replace and expand our glycerine soap range but when we asked our customers they said ‘nooo, please keep them too. ‘So these soaps are here to stay, but we suspect you’ll also be tempted by one of our eight new tantalising palm free glycerine soaps.

Ingredients – what’s in our round soaps?

  1. Glycerine – derived from rapeseed oil, glycerine has moisturising properties – softening the skin after use.
  2. Aqua – we use good old Yorkshire water. It acts as a solvent keeping all the oil and dirt bound to the chelating agents in solution so it’ll go down the plug hole.
  3. Sodium Stearate – is derived from rapeseed and is a chelating agent. It binds to all those oil and dirt particles and keeps them in the water.
  4. Propylene glycol – this is a synthetic ingredient. It’s used as a viscosity modifier in the soap. MPG changes the melting/setting temperature of the soap, giving a time window where the soap is liquid and can be manipulated into artisan soaps bars via moulding and cutting.
  5. Sorbitol – derived from corn syrup. It helps to make our soap formula thick and stable. As a humectant, it is skin conditioning and prevents moisture loss from your skin.
  6. Sodium laurate – this can be derived from both RSPO palm and coconut oil and acts as a very effective foaming and cleansing agent. It surrounds dirt and oil and enables them to be removed from skin/clothes with water.
  7. Sodium laureth sulfate – this can also be derived from both RSPO palm and coconut oil and is a surface-active agent or surfactant. It’s partly water-soluble and partly oil-soluble. This quality allows any oil and dirt to be easily washed away.
  8. Sodium Chloride – we use pure salt and it helps to thicken the soap solution.
  9. Sodium lauryl sulfate – another ingredient that can sometimes be derived from either RSPO palm or coconut oil. This works as a surfactant, trapping oil-based dirt so that it can be rinsed away with water. It’s also an effective foaming agent, turning liquid into foam to create a rich creamy lather.
  10. Stearic acid – derived from RSPO palm oil, it’s used as a thickening agent for our bars to keep everything together and makes for a more luxurious soap.
  11. Lauric acid – derived from coconut and used along with our other ingredients, this helps to keep our bars hard and helps create fluffy bubbles. It also creates a super cleansing bar.
  12. Pentasodium pentetate – this is a synthetic chelating agent and is used to prevent various mineral components from binding together and negatively affecting our bar formulation. This is a metal chelate which attracts metal ions found in water which can cause rancidity in the soap. Rancidity can change the colour and smell of the soap bar so chelates are used to prevent this from happening in the home/kitchen.

This forms the base of our round glycerine soap bars to which we add essential oils.

If SLS or SLES isn’t for you try one of our palm free glycerine soap bars.

Shop for Glycerine Soap

Palm Free glycerine soaps

Our 8 new varieties of glycerine soaps are all produced on a handmade soap line. The ingredients are melted in a melting tank by Yvonne. The molten soap is then poured into moulds and any additions (like the fabulous rose petals) are sprinkled over the billets (- that’s the name for the large blocks of soap). Once the soap is cooled the blocks are cut by hand using a wire grid to get a uniform shape. The individual bars are then hand packed into boxes and stacked ready for Suma driver Clive to collect.

Ingredients – what’s in our soaps?

  1. Aqua – we use good old Yorkshire water. It acts as a solvent keeping all the oil and dirt bound to the chelating agents in solution so it’ll go down the plug hole.
  2. Glycerine – derived from Rapeseed oil, glycerine has moisturising properties softening the skin after use.
  3. Sodium Cocoate – derived from coconut oil, it is another great ingredient for moisturising and softening skin.
  4. Sorbitol – is derived from corn and is used as a thickening agent.
  5. Sodium Stearate – is derived from rapeseed and is a chelating agent. It binds to all those oil and dirt particles and keeps them in the water.
  6. Cocamidopropyl Betaine – derived from coconut, it is used as a foam booster to make sure you can get your lather on.
  7. Sodium Chloride – pure salt helps to thicken the soap solution.
  8. Sodium Citrate – is produced as a by-product during saponification: a reaction between sodium chloride and citric acid. It is another chelating agent that binds to any heavy metal ions helping the other ingredients to be more effective.
  9. Cocos Nucifera (Coconut) Oil – Derived from coconut, coconut oil acts as a great moisturiser in the soap.
  10. Polyglyceryl-4 Oleate – derived from sunflower oil and rapeseed, it is a binding agent keeping the water (which is hydrophilic) and the oil based in ingredients (which are hydrophobic) together without separating.
  11. Citric Acid – is derived from corn and is used as an acidity regulator.

This forms the base of our lovely glycerine soap bars to which we add essential oils.

Shop for Glycerine Soap


Natural nourishment – a dozen ways to help your skin feel good.

Every one of these twelve beautiful soaps has been carefully hand crafted using a blend of olive oil, coconut oil and shea butter. We’ve used an age-old traditional method which means each bar retains all the soap’s naturally released glycerine. It’s a method which helps produce a wonderfully natural moisturising soap with a rich creamy lather which is kind and nourishing to even the most sensitive of skins.

High in the Pennines of West Yorkshire, just a hop skip and a jump from Suma, are the secret headquarters of our soap makers. Okay – you got me, it’s not really that secret but the rest is true. Something that is also true is that this company has been producing luxurious natural soap for well over a decade.

Owners and Willy Wonkas of the soap world are two ex Sumanoids. They used to work with us here until they swapped the people’s republic of Suma for soap making, and they haven’t looked back. Both are united in a passion for sustainability and quality that permeates every aspect of their business, starting with a dedication to using the traditional cold process, which not only generates zero by-produce but also allows them to choose every ingredient themselves.

The traditional cold process method takes 2 days; the soaps are then allowed to cure for 21 days. As little energy as possible is used throughout production; they pour, cut every bar of soap using a mixture of Yorkshire grit and elbow grease, and each bar is individually boxed in recycled and recyclable cardboard boxes.

Key to us at Suma is that our soap manufacturers are totally opposed to using chemical preservatives and foaming agents as added ingredients – there is simply no need for them in this type of soap. By using the traditional cold process and choosing the right combinations of oils, a rich, silky, highly moisturising and long lasting soap can be produced without going anywhere near SLS, SLES or Parabens.

Handmade soap menu:

Gentle – aloe vera

A natural blend of soothing aloe vera to help smooth and hydrate your skin, for even the most sensitive of skins, helping you to take care of dry and difficult skin conditions.

Relax – lavender and lime, with lavender flowers.

A relaxing blend of lavender and crisp lime essential oils. The lavender helps promote a sense of calm and relaxation, while the lime provides an uplifting, refreshing zing, creating a refreshing soap with a warm, floral scent.

Refresh – lemongrass with chamomile flowers.

The lemongrass and chamomile combine to make a wonderfully refreshing soap that will leave your skin thoroughly moisturised with a refreshingly clean and toned feeling.

Antiseptic – tea tree and eucalyptus with nettle leaf.

Tea tree is renowned for its superb antiseptic qualities and eucalyptus for its antibacterial action. These two powerhouses combine to create a wonderfully aromatic soap for deep cleansing. This is a fresh and soft soap, with added nettle leaf to soothe tired skin.

Revive – rosemary and lavender with rosemary leaf.

Lavender essential oil soothes the mind and spirit while rosemary leaves and essential oil combine to waken and refresh, leaving your skin feeling toned, gently exfoliated and thoroughly revived.

Exfoliate – peppermint and pine oil with poppy seeds.

A great wake up soap, refreshing and uplifting – perfect for that early morning shower. The poppy seeds add great exfoliation to help make your skin tingle and leave you ready to face the day.

Citrus – grapefruit and mandarin with calendula flowers.

A citrusy-crisp scented bar filled with tangy fragrances to lift the spirit while refreshing, rejuvenating and clearing the mind. Infused with gentle and soothing calendula petals, a real treat for oily skins.

Spicy – cinnamon, orange and aduki bean.

A warming, sensually, spicy soap with added aduki beans which act as a great exfoliator. Perfectly blended to invigorate and revitalise your skin, this bar will leave you feeling reenergised and ready to go.

Moisturise – coconut milk and ylang ylang with oatmeal.

A richly lathering exotically fragrant soap made with coconut milk to moisturise and added oatmeal to calm irritated skin. Perfectly balanced with ylang ylang essential oil for an all over pamper sensation.

Uplifting – bergamot and green tea with green tea leaves.

The Earl Grey of soaps; cooling and refreshing with an uplifting citrus scent, paired perfectly with green tea leaves for gentle all over exfoliation.

Floral – rose geranium with rose petals.

A wonderful richly moisturising soap bar with a subtle rose geranium fragrance very much like Turkish delight. This soap creates a gentle and relaxing cleansing experience – perfect for people looking after dry skin.

Tone – patchouli and hemp with sandalwood.

A fantastic scrub with a wonderful patchouli aroma and skin enriching ingredients, which combine to leave the skin feeling toned and smooth.

Shop for Handmade Soap


Shampoo bars – overview

As interest in plastic reduction grows and grows, people are ditching plastic bottles and moving towards environmentally friendly bars. So it was natural that shampoo bars would form part of our new body care range. Made in the UK from essential oils, our four new shampoo bars come in two different varieties and four gorgeous fragrances. Created to naturally cleanse the hair whilst enveloping your senses with truly wonderful aromas, they’re vegan, cruelty free and bursting with the goodness of essential oils.

Alter/Native Glycerine shampoo bars- how they’re made

Our glycerine shampoo bars are all produced on a handmade soap line. The ingredients are melted in a melting tank by Yvonne. The molten shampoo base is then poured into moulds. Once cooled the soap slabs are cut by hand using a wire cutter to get a uniform shape. The individual bars are then hand packed into boxes and stacked ready for Suma driver Clive to collect.

Ingredients – what’s in our glycerine shampoo bars

  1. Aqua – we use good old Yorkshire water, it acts as a solvent keeping all the oil and dirt bound to the chelating agents in solution to go down the plug hole.
  2. Glycerine – derived from rapeseed oil, glycerine has moisturising properties softening the skin after use.
  3. Sorbitol – is derived from corn and is used as a thickening agent.
  4. Sodium Stearate – is derived from rapeseed and is a chelating agent. It binds to all those oil and dirt particles and keeping them in the water.
  5. Cocamidopropyl Betaine – derived from coconut, it is used as a foam booster to make sure you can get your lather on.
  6. Sodium Chloride – pure salt helps to thicken the soap solution.
  7. Sodium Citrate – is produced as a by-product during saponification: a reaction between sodium chloride and citric acid. It is another chelating agent that binds to any heavy metal ions helping the other ingredients to be more effective.
  8. Cocos Nucifera (Coconut) Oil – derived from coconut and great at moisturising.
  9. Citric Acid – is derived from corn and is used as an acidity regulator.
  10. Sodium Laurate – derived from vegetables oils, including palm (RSPO certified.) This ingredient is one of the surfactants which create the soaps lovely foam.
  11. Propylene Glycol – mineral derived, this ingredient acts in a similar way to water as a solvent. It also helps to mix the hydrophilic and hydrophobic ingredients together.
  12. Sodium Oleate – derived from vegetable oils, sodium oleate is a surfactant acting in a similar way to sodium myristate. It also has emulsifier properties, keeping those hydrophobic and hydrophilic ingredients together.
  13. Sodium Myristate – derived from vegetable oils, this is one of the surfactants in the product. Surfactants reduce the surface tension of a liquid. In shampoo bars this means it allows the dirt and oil in your hair to be transferred to the solvent and washed away.
  14. Capryl Glucoside – a mild surfactant derived from vegetable origin that is often used in baby shampoo. It creates a lathering effect which helps to work the shampoo in to your hair and moisturise your scalp.

This forms the base of our lovely shampoo bars to which we add essential oils.

Conditioner bars – overview and how to use them

Versatile and deeply nourishing, our conditioner bars are suitable for all hair types and they’re easy to use. Simply rub it in your wet hands to create a creamy paste, smooth it through your hair, leave for a couple of minutes then rinse well. Or, if you prefer, run the bar directly over your hair. Whatever works best for you, you’ll love the results.

Fancy trying something different? Our conditioner bars can also be used as liquid conditioner.
Here’s how –

  1. In a bowl or jug that’ll hold at least 600ml of liquid, break your bar up and pop it in.
  2. Pour 600ml of boiling water over the bar, adding a bit more or less depending on the consistency you prefer.
  3. Stir well and allow the mixture to cool.
  4. Decant into your favourite bottle or jar.

This method can be used for transforming a full bar, but you can also transform smaller quantities by cutting your bar up and making up a smaller amount, either way ensure your mixture has thoroughly cooled before use.

The shampoo bar transition

We’ve had so many glowing reviews about our new shampoo and conditioner bars but it can take some hair types a few washes (or even a few weeks) to get used to the change from bottle to bar. For many it can be a challenge going from liquids containing silicon and plastic beads to a natural product. Hair can protest at first and may feel dry and frizzy, or it may go the other way and feel greasy. DO NOT PANIC! This is normal – it’s your hair’s way of adjusting and rest assured it does get better.

All of our shampoo bars are suitable for all hair types; however you may find one type suits your hair better than another, try different ones to see which works best for you.

If you have a lot of product build up on your hair we suggest you start with a clarifying and natural baking soda rinse. You can make it by adding 1 tablespoon of baking soda to 1-2 cups of warm water to make a solution. Work it through your hair and rinse really well.

Now you are ready to start using your bar. Run the bar over your hair a couple of times from front to back to avoid tangling. Use a little amount of the product for the first wash, rinse really well and then repeat – making sure you get a really good lather. Then rinse, rinse and rinse some more!

A rinse with apple cider vinegar solution can help remove any excess soap build up. It’s really nourishing and adds amazing shine too. The apple cider rinse is 1 part apple cider vinegar to 4 parts water. You can add a few drops of essential oils too if you like. Rest assured the vinegar smell is very faint and it disappears as your hair dries. You can even use the rinse instead of the conditioner bar if that feels too heavy for your hair.

Brush your hair regularly to redistribute the natural oils that are no longer being stripped out by less natural products. Give your hair a few days off between washes. If it’s feeling greasy a little cornstarch applied to the roots will absorb any excess oil. Or if it’s dry a little argan oil will moisturise and tame frizz.
So there you go, that’s the Suma ALTER/NATIVE bottle to bar guide. Let us know how you get on.

Shop for Conditioner Bars

Shop for Shampoo Bars – Glycerine

Shop for Shampoo Bars


Skincare range

Each one of our skincare soaps has unique properties that will help you relax, indulge your senses, and cater for every part of your body. All are beautifully packaged in perfect recycled and recyclable little boxes.

Facial soap bar

A fabulous bar for sensitive skin made from simple, uncomplicated and natural ingredients. This fragrance free velvety-smooth soap can be used on your face and your body too, for all over TLC. It’s suitable for all skin types and will last for ages if you let it dry between uses.

Shaving bar

Coffee and Cedarwood with a hint of black pepper. We’ve also added soybean oil to create a rich creamy lather, for a clean all over shave. Tried and tested, it’s for the hair you can see and the hair you maybe shouldn’t see.

Charcoal detox

Activated charcoal with tea tree, lime and lemongrass. With its rich toxin absorbing creamy lather, this bar has been formulated to gently exfoliate and naturally moisturise your skin. We use charcoal for drawing out the toxins, not for drawing lines on paper.

Ayurvedic Soap bar

The Sanskrit term Ayurveda originated from the word “ayur” which means life and “veda” which means knowledge, widely believed to be the science of life. To create our karma in a bar, we’ve focused on healthy mind, body and spirit, and created a traditional bar to deeply moisturise the skin.

We’ve crammed in lots of holistic skin nourishing ingredients and, amongst these; we’ve added something called Hydnocarpus Wightianus (chaulmoogra) seed oil. Did you know this has been widely used in Indian and Chinese traditional medicine for the treatment of leprosy. So that’s got to be good for your skin don’t you think!

Shop for Skincare


Our fragranced liquid products pair perfectly with our palm free glycerine soaps, to find your matching bar check out the

full range here

Alter/Native Shampoo

Ingredients – what’s in our shampoos

  1. Water- we use good old Yorkshire water. It acts as a solvent keeping all the oil and dirt bound to the chelating agents in solution so it’ll go down the plug hole.
  2. Ammonium Lauryl Sulphate (ALS) – derived from RSPO certified palm, ALS is a surfactant used for foaming and cleansing. Link to ALS ingredient info
  3. Cocamidopropyl Betaine – derived from coconut, it’s a surfactant that produces foam and helps to keep any washed out oil or dirt in solution.
  4. Aloe Vera – concentrated aloe vera leaf juice soothes the scalp and aids with detangling.
  5. Citric Acid – is derived from vegetables and is used as an acidity regulator.
  6. Sodium Chloride (aka salt) – there are a few different sources of salt. The one we use comes from brine produced in nearby Cheshire. The brine is heated to produce a thick salt solution before the majority of the water is removed. To get rid of the extra moisture, the salt is dried using hot air. It acts as a thickening agent reacting with the surfactants to create that lovely viscosity.
  7. Sodium Benzoate – this acts as a preservative in haircare products.

This forms the base of our lovely shampoo range to which we add essential oils

Shop for Shampoo 5l

Shop for Shampoo 400ml

Alter/Native Conditioner

Ingredients – what’s in our conditioners

  1. De-Ionised water – we use good old Yorkshire water. It acts as a solvent keeping all the oil and dirt bound to the chelating agents in solution so it’ll go down the plug hole.
  2. Cetyl trimethyl ammonium chloride – this conditioning agent helps leave hair glossy and anti-static, it is derived from coconut and RSPO certified palm kernel oil.
  3. Cetyl Alcohol – derived from RSPO certified palm, palm kernel and coconut oil. It allows the conditioner to spread more easily through your hair.
  4. Cetearyl Alcohol – derived from RSPO certified palm, palm kernel and coconut oil and acts as a thickening agent in conditioners.
  5. Glyceryl Stearate – derived from RSPO certified palm, it is an emulsifying agent allowing water and oil-based ingredients to mix and remain stable.
  6. Sodium Stearate – derived from RSPO certified palm and a chelating agent. It binds to all those oil and dirt particles, keeping them in the water.
  7. Sodium Benzoate – this acts as a preservative in haircare products.
  8. Hemp oil (in some variants) – adds moisture and shine while treating fragile strands.
  9. Aloe Vera (in some variants) – Soothes the scalp and aids with detangling.

This forms the base of our conditioners to which we add essential oils.

Shop for Conditioner 5l

Shop for Conditioner 400ml

Alter/Native Body Wash

Ingredients – what’s in our body wash

  1. Water- we use good old Yorkshire water, it acts as a solvent keeping all the oil and dirt bound to the chelating agents in solution so it’ll go down the plug hole.
  2. Ammonium Lauryl Sulphate (ALS) – derived from RSPO certified palm, ALS is a surfactant used for foaming and cleansing. Shampoo, body wash and hand wash liquid base
  3. Lauryl Glucoside – derived from plant based glucose, it’s a foaming agent.
  4. Citric Acid – derived from vegetables and used as an acidity regulator.
  5. Sodium Chloride (aka salt) – there are a few different sources of salt. The one we use comes from brine produced nearby in Cheshire. The brine is heated to produce a thick salt solution before the majority of the water is removed. To get rid of the extra moisture, the salt is dried using hot air. It acts as a thickening agent reacting with the surfactants to create that lovely viscosity.
  6. Sodium Benzoate – this acts as a preservative in body care products.
  7. Aloe Vera (in some variants) – soothes the skin.

This forms the base of our body wash range to which we add essential oils.

Alter/Native Hand Wash

Ingredients – what’s in our hand wash

  1. Water – we use good old Yorkshire water. It acts as a solvent keeping all the oil and dirt bound to the chelating agents in solution so it’ll go down the plug hole.
  2. Ammonium Lauryl Sulphate (ALS) – derived from RSPO certified palm, ALS is a surfactant used for foaming and cleansing.
  3. Cocamidopropyl Betaine – derived from coconut, it’s a surfactant that produces foam and helps to keep any washed off oil or dirt in solution.
  4. Citric Acid – derived from vegetables and used as an acidity regulator.
  5. Lactic Acid – derived from maize, lactic acid is a natural anti-microbial agent.
  6. Sodium Chloride (aka salt)- there a few different sources of salt. The one we use comes from brine produced nearby in Cheshire. The brine is heated to produce a thick salt solution before the majority of the water is removed. To get rid of the extra moisture, the salt is dried using hot air. It acts as a thickening agent reacting with the surfactants to create that lovely viscosity.
  7. Aloe Vera (in some variants) – soothes the skin.

This forms the base of our hand wash range to which we add essential oils.

Shop for Handwash 5l

Shop for Handwash 400ml


Gentle – Clear & Simple

  1. Fragrance free and exceptionally mild. There are no essential oils in the ingredients so any scent you detect is all natural. All of the products in this range are ideal for all hair types and anyone with sensitive skin.

Invigorating – Coffee & Cedarwood (with orange and black pepper)

  1. Invigorating and energising, this surprising combination of aromas and oils have been designed to stimulate your senses and get you going in the morning. A difficult aroma to describe but it’s very moreish; we’ve certainly found it to be addictive!

Refreshing – Tea Tree & Aloe Vera (with lime and lemongrass)

  1. Antiseptic tea tree, nourishing aloe vera, lime and lemongrass oil combine to leave your hair and body feeling happy and hydrated. Guaranteed to be a favourite with tea tree lovers, this combination has a wonderful fresh citrus aroma.

Balancing – Patchouli & Sandalwood (with ylang ylang)

  1. Not just for the hippies, this sensual and harmonious combination provides an unexpected treat for your nostrils. We think we’ve got the balance just right. The patchouli and sandalwood pair perfectly, and are enhanced by the subtle hit of fabulously fragrant ylang ylang.

Relaxing – Lavender & Geranium (with tea tree)

  1. Classic combinations of two very versatile essential oils to gently clean, moisturise, smooth and relax your hair and body, with a modern tea tree twist. We love those refreshing little high notes.

Coconut & Argan oil (with ylang ylang)

  1. Tropical and luxurious. We can’t help but think this blend of exotic oils will gently lift, pamper and moisturise, whilst taking you to your happy place. Sun and palm trees here we come.

Calming – Rose & Geranium – Flat-out floral

  1. This classic bouquet is always a top combo. Designed to soothe, stabilise and pamper, you’ll be horizontal in no time.

Uplifting – Pink Grapefruit (with aloe vera and lime)

  1. Soothing, gentle and nourishing. We’ve given this range an enticing and uplifting citrus zing. When you’re in the shower these zesty aromas will envelop you, and you’ll feel like doing the cha cha cha. Be careful not to slip!

Hemp & Jasmine musk (with wheat germ and jasmine flowers)

  1. This richly sensual and moisturising combination is currently only available as a glycerine soap bar. A bit of a wild card, product developer Melanie couldn’t resist adding this addictive combination in somewhere. Think warm summer nights – it’s sure to bring a smile to your face. Let us know if you’d like to see this range expanded and we’ll see where we go with it.

Do you run a refill store or a scout camp, have you got a big family or are you simply looking to cut down on plastic. Either way, we’ve got the refill product for you.

All of our shampoos, conditioners, body washes and hand washes are available in 5L sizes, and our Clear & Simple, Tea Tree & Aloe Vera and Coconut & Argan oil range will also be available in 20L sizes too.

To accompany these products we also have handy pumps and drum taps to make decanting easier.

Top tip!

For easy pouring from any 5L container turn the container sideways and simply pour. This allows a little air into the container as you pour and will help avoid some of those ‘glug glug oops’ moments.

Our 20L containers have a handy air valve built in, so be sure to open this before attaching the drum tap or dispensing pump. This size is clearly not suitable for pouring as they are very heavy.

Good Refill Practice

If you’re planning to offer a refill service then we have some handy tips and recommendations for you. However, please note that this is intended as a guide only to highlight good practice and is not an exhaustive list.

  1. Ensure bulk containers are stored inside in a cool dry place and out of direct sunlight.
  2. Keep the refilling station, pumps, taps and lids as clean as is possible and free from contaminants. Caps and lids should never be left off bulk containers for any longer than is necessary.
  3. If any containers used for refills aren’t brand new, it’s generally a good rule that they should have been used for the same product previously.
  4. Containers used for refills should have been washed and dried prior to filling.
  5. Ensure the refillable container doesn’t smell. If the container has previously stored a strong fragranced product then this can affect the refill.
  6. Volume is a tricky one to monitor; some bottles may say 500ml on them but actually hold 560ml if filled to the brim. It’s a good idea to sell refills by weight. To do this simply weigh the refillable container before and after the fill. Or zero the scale with the refillable container on it.
  7. Ensure the filled container is capped as soon as possible to prevent any product contamination, and is closed tightly to avoid any spillages on the journey home.
  8. Make sure the container is labelled correctly according to any current legislation in your area.

Labelling on Refills – Cosmetic Products

All cosmetic products have to comply with the Cosmetic Products Safety Regulation 1223/2009 and Weights and Measures (Packaged Goods) Regulations 2006 (SI 2006/659). This includes refilled bottles and it is the responsibility of the seller to ensure that the labelling complies with these regulations.

Please ensure the following details are provided with each sale:

  1. The name of the product, i.e. Tea Tree & Aloe Vera.
  2. Product description, i.e. shampoo.
  3. Instructions for use, where applicable.
  4. Ingredients listed by INCI (International Nomenclature Cosmetic Ingredient) names and allergens.
  5. Precautionary Statements, i.e. Keep out of reach of children
  6. Volume, i.e. 500ml
  7. Name, address, telephone number of supplier
  8. Batch No i.e. BN 1234

The details must be legible, visible and indelible on the packaging in which the cosmetic products are put up for sale to the consumer.

Again, this is intended only as a guide to assist in some of the regulatory labelling requirements. This is a rapidly changing environment for refill stations, as new legislation seems to be coming out all the time. We therefore recommend that you keep checking for the release of any new Government documentation.

Shop for 5l Refills