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Follow the new ALTER/NATIVE page to WIN!

Published: 31/07/2024

Developed by our passionate members here at Suma, we launched ALTER/NATIVE back in 2018, with a commitment to providing ethically made, sustainable products that are as kind to your body as they are to the planet. ALTER/NATIVE embodies our dedication to quality and integrity and we thought it was about time we gave it the attention it deserves, and here’s what makes us unique:

Made with essential oils and love

We’ve poured over the details of every single ingredient in each and every product. You can trust us to have done our homework, so you don’t have to. We’ve developed a selection of gorgeous scents, and the entire range is responsibly sourced, Vegan Society approved and certified cruelty-free. Oh, and it’s made right here in the UK!

Kind to the planet, and your pocket

We prioritise both packaging and ingredients and are always exploring ways to reduce our impact. Our 5l refill containers are made from 100% post-consumer recycled plastic. It’s a bit trickier with the 20l containers, but we’re working on it, and they are at least 30% post-consumer recycled plastic. All our 400ml shampoos, conditioners, body washes and hand washes (the existing one missed out hand wash) use Prevented Ocean Plastic™. Our skin and hair care bars are completely plastic free and we have a range of eco accessories so you can take them anywhere.

Brought to you by people you can trust

ALTER/NATIVE is part of the Suma family. Founded in 1977, Suma is a group of ordinary people – a worker-owned co-op – built on integrity and equality. A workplace with no bosses, where everyone has equal pay and an equal say. Doing business sustainably and inspiring change for good. And we’re happy to say we’re the largest equal pay co-op in Europe. You can’t say fairer than that, right?


Follow us on Instagram

We’re thrilled to announce the launch of our dedicated Instagram channel, @alternative_by_suma. This new platform allows us to focus exclusively on our ALTER/NATIVE products, sharing tips, stories, and updates with you.

Join Our Giveaway!

To celebrate our new Instagram channel, we’re running a fantastic giveaway! Every Friday until the end of September, one lucky new follower from that week will win a little ALTER/NATIVE goodies bundle. To enter, simply follow @alternative_by_suma.

Join us on this journey towards a more sustainable and ethical future. With ALTER/NATIVE by Suma, you can feel good about what you put on your skin, knowing it’s made with care for you and the planet.