Published: 8/05/2025
At Suma, we’ve been making soaps and shampoos for as long as we can remember, as far back as the early 1990s.
A Humble Beginning with Suma Shampoo
We had a small range of shampoos, all vegan and cruelty-free, of course. And they sold well, we added conditioners to the range.
A Glow-Up in 2014
Around 2014, we gave our soaps a special glow-up and added more fragrances, with a full 12 varieties on offer and in stunning hand-designed boxes.
Transformations in 2018
Fast forward to 2018, and we were growing…it was time to look at our offering.
We reviewed the range and decided to make some big, bold changes. It was time for a new name, new branding, new formulations and a whole new range of products. Exciting times!
We aimed to push forward our alternatives to highly processed body care, harnessing the power of plants and reducing our impact on the planet.
We threw ourselves into researching new ingredients, fragrances and colour. Explored new packaging innovations and asked Suma workers for ideas.
Later that year, ALTER/NATIVE by Suma was born. Now, the brand continues to thrive, as we introduce new fragrances, accessories and products to keep our offerings fresh and exciting. And all our soaps, bars and liquids are made right here in the UK.
In 2024, we took ALTER/NATIVE by Suma to the next level and launched a dedicated Instagram channel to give the brand the attention it deserves, keep people up to date with new products, share tips and build our community of like-minded people! Head on over if you haven’t already.
Want to know more:
Not found what you’re looking for and want to know more about our hair and body care liquid range? Get in touch – [email protected]