Published: 14/01/2025
At Suma, we’ve always believed that coffee is more than just a drink. Behind every delicious sip is a journey – from the fields of dedicated farmers to the cup in your hand. This philosophy has driven us to take a bold new step forward: a complete rebrand of our entire coffee range. We’re thrilled to unveil this transformation, which not only helps you make informed decisions when shopping for coffee but also deepens our commitment to transparency, quality, and ethics.
Celebrating Specialty Coffee
One of the cornerstones of Suma’s coffee is its status as a highest-grade specialty coffee. This isn’t just a label; it’s a guarantee of excellence. Specialty coffee is the result of meticulous care at every stage, from the soil quality, the way the beans are grown at high altitude, harvested, and processed to the expertise of the roasters who bring out the unique flavours of each bean. Each blend is carefully crafted to highlight the distinct characteristics of the beans, resulting in a flavour profile that’s rich, complex, and utterly satisfying.
Fairtrade Certified: Ethics at the Core
In an industry where profit often comes at the expense of the farmer, Suma has always stood apart by prioritising fair treatment of those who grow our coffee. Every bag of Suma coffee is Fairtrade certified, which means that the farmers set a premium price for their produce, along with additional funds to invest in their communities. This certification is more than just a logo; it’s a reflection of our deep-rooted belief in social justice and our commitment to ensuring that every step of the supply chain is as ethical as possible.
Sourcing from Communities and Co-ops
Our commitment to fairness and sustainability extends to the way we source our coffee. Many of the growers we partner with are organised in co-operatives, which empowers them to take control of their economic destinies and invest in their futures. These co-ops are often the heartbeat of their communities, providing not only economic support but also social and environmental initiatives that improve the quality of life for everyone involved.
New Packaging: Telling the Story of Our Coffee
We’ve moved beyond the simple labels of the past to create a label that tells the story of the coffee inside. Each package highlights the growers who cultivate the beans, connecting you directly to the source. We also emphasise the specific blend and the altitude at which the beans were grown. Altitude plays a crucial role in the development of coffee beans; higher altitudes tend to produce beans with more acidity and complex flavours, making for a more vibrant cup of coffee. We’ve also simplified the flavour profile descriptions so people know what they’re getting from every bag. Lastly, we’ve explained the process each coffee goes through, from the moment the beans are picked to the final roasting. This transparency is key to understanding why Suma coffee stands out and each method contributes to the final flavour profile in unique ways. By shedding light on these processes, we hope to deepen your appreciation for the craftsmanship involved in every cup.
A New Look, A Renewed Commitment
Our rebrand is about more than just a new look – it’s a re-affirmation of our values. Suma coffee remains dedicated to delivering the highest quality specialty coffee while staying true to our ethical commitments. We invite you to explore our newly rebranded range and experience the story, the craft, and the care that goes into every cup. With Suma, you’re not just drinking coffee; you’re part of a journey that supports communities, celebrates quality, and respects the planet.