Published: 21/02/2025
Following the launch of our newly designed Suma coffee packaging we catch up with Nigel, our coffee buyer, and get him to spill the beans on everything from sourcing to sipping.
Tell us a bit about your role and what the coffee-sourcing process looks like from start to finish?
My job is to ensure we’re sourcing the best beans from ethical and sustainable suppliers around the world. The process starts with building strong relationships with suppliers, co-ops and farmers who share our values – fair pay, environmental care and top quality. We look at everything from farming practices to harvest conditions before choosing beans that meet our high standards. Once selected, the beans are shipped to the UK, where they’re small-batch roasted to bring out their best flavours, before making their way to your cup!
Tell us about the new packaging. How does it reflect the story behind the coffee?
We wanted the new design to do more than just look good – it needed to tell the story of the coffee inside. Each pack highlights the origins of the beans, the people behind them and the journey from farm to cup. Plus we’ve added clear flavour profiles so you know exactly what to expect from the coffee inside. The design is vibrant and full of character, much like the communities that grow our coffee. Plus, it’s widely recyclable, aligning with our commitment to sustainability.
What inspired the idea to share more about the story of the coffee on the packaging?
Coffee isn’t just a drink – it’s a story of people, places, and passion. We realised that our customers care just as much about where their coffee comes from as we do, so we wanted to bring that to life on the packaging. When you pick up a bag of Suma coffee, you’re not just buying beans – you’re supporting farmers, ethical trade, and sustainable farming practices.
What makes Suma coffee so special?
It’s all about the combination of ethical and sustainable sourcing, top-quality beans, and careful roasting. Because we work closely with co-operatives and small-scale farmers, we’re able to select coffee that not only tastes incredible but also aligns with our values. And, of course, being a worker co-op means we do things differently – every decision we make is driven by our members, not greedy shareholders.
What role do certifications like Fairtrade or Organic play in the sourcing process? Are they always part of the decision-making?
Certifications like Fairtrade and Organic are important because they give customers confidence that the coffee has been grown and traded responsibly. Fairtrade-certified growers set their own price for their speciality beans, meaning they command a good price that rewards their hard work, supports their families and communities, and encourages sustainable and ethical farming practices. The organic guarantee is one of quality, and sustainability and inspires confidence in the product and how it came to be.
Are there any stories of how working with a specific farm or co-op has made a positive impact on the community or environment?
Yes – lots! One of the co-operatives we work with in Colombia has invested in a lab for quality testing, benefitting the whole area. Another in Peru has used Fairtrade premiums to build better community infrastructure for local families, including schools, libraries, health and nutritional education centres, plus they support initiatives to promote literacy, human rights awareness and self-esteem. These partnerships don’t just produce great coffee – they help create lasting positive change.
What are some of the key factors you look for when selecting coffee beans, beyond just flavour?Sustainability is huge – how the beans are grown and what impact the farming has on the environment. We also look at the social side of things – are farmers being paid fairly and do they have access to resources that improve their livelihoods? And, of course, consistency is key – we want every batch of Suma coffee to meet the same high standards.
How does ethical sourcing influence the quality and taste of Suma coffee?
When growers are paid fairly and given the right support, they can invest in better farming techniques, which leads to higher-quality beans. Ethical sourcing also means that the land is cared for properly, resulting in healthier soil and richer flavours in the cup.
When you’re selecting coffee, what qualities do you look for in both the beans and the farmers who grow them?
For the beans, it’s all about balance – good body, acidity and complex flavours. As for the farmers, we look for those who share our values – people who care about quality, sustainability, and community. We want to work with partners who see coffee as more than just a crop – it supports communities and maintains their way of life.
Transparency in supply chains has become a major focus in recent years. How do you work with our suppliers to ensure transparency in the coffee journey from farm to cup?
We build close relationships with our suppliers and farming co-operatives, ensuring we understand where Suma coffee comes from and how it’s produced. We also look for partners who provide detailed traceability – right down to the specific farm and plot where the beans were grown. This transparency helps us guarantee ethical practices and gives customers confidence in what they’re drinking.
What’s your favourite Suma coffee / local coffee shop?
That’s a tough one! I’m a big fan of our Peruvian coffee – smooth, chocolatey and perfect for an afternoon pick-me-up. As for coffee shops, I love supporting independent cafés that share our values, like Dandelion Cafe in Saltaire.
Anything else to mention?
Just a big thank you to everyone who chooses Suma coffee. Every cup supports ethical trade, sustainable farming, and co-operative business – so you’re making a difference with every sip!