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ALTER/NATIVE by Suma cruelty-free hair and body care is inspired by the power of plants and gentle on your hair and skin.

Ethically sourced, sustainably packaged and eco-friendly. Change is in your hands.

Everything is cruelty-free, vegan, and responsibly sourced. We care as much about the packaging as we do the ingredients. The entire range is Vegan Society approved and approved as cruelty-free under the Leaping Bunny programme

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TRUST US TO PICK THE BEST INGREDIENTS

We’ve poured over the details of every single ingredient in each and every product. You can trust us to have done our homework, so you don’t have to. And when it comes to essential oils, we’re blessed and obsessed.

CURIOUS ABOUT OUR PRODUCTS?

SAY BYE BYE TO VIRGIN PLASTIC

We’re working hard to close the loop on recycling. Our bottles are made from 100% post-consumer plastic and can be easily recycled.

REFILL EVERYTHING? YES, ALL OUR LIQUIDS!

Our huge range of shampoos, conditioners, hand, and body washes are all available in refill sizes. Just pop along to your local refill store for a top up.

SWITCH TO WASTE FREE BARS

Bars are a great way to reduce waste. We’ve got skin and haircare bars to cleanse, nourish and protect. Long live the bar revolution!

ECO ACCESSORIES GALORE

Our soap tins, bags, and dishes are the perfect pals for your favourite bars. They make them last even longer too!