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Different Fair Trade Organisations

The largest percentage of fair trade is centred in Europe. Below are listings of associations and fair trade labelling initiatives working to promote fair trade internationally.


The Fair Trade Federation (FTF)

Is an association of fair trade wholesalers, retailers, and producers whose members are committed to providing fair wages and good employment opportunities to economically disadvantaged artisans and farmers worldwide.

FTF directly links low-income producers with consumer markets and educates consumers about the importance of purchasing traded products that support living wages and safe and healthy conditions for workers in the developing world.

FTF also acts as a clearing house for information on fair trade and provides resources and networking opportunities for its members. By adhering to social criteria and environmental principles, Fair Trade Organisations (FTOs) foster a more equitable and sustainable system of production and trade that benefits people and their communities.



World Fair Trade Organization (WTFO)

The World Fair Trade Organization is the global representative body of over 350 organisations committed to 100% Fair Trade. The WFTO is the authentic voice of Fair Trade and a guardian of Fair Trade values.

The goal of the WFTO is to enable small producers to improve their livelihoods and communities through sustainable Fair Trade. It does this by delivering market access through policy, advocacy, campaigning, marketing and monitoring.

Through the WTFO, handicraft and agricultural producer organisations in developing countries and ATOs from both the North and South unite to offer a just alternative to unfair trade structures and practices. WTFO advocates with national governments and international trade institutions for the rights of exploited producers and provides information services to its members to both help increase sales and enhance the benefits of fair trade.



European Fair Trade Association (EFTA)

EFTA is an association of 11 fair trade organizations in nine European countries. It was established in January 1990 after 10 years of informal cooperation. EFTA seeks to stimulate practical cooperation between its members, develop common policies and offer joint support to producers and strives for the adoption of fair trade principles in commercial trading in Europe. EFTA members import from over 550 producer groups in 44 countries.


Fairtrade Labelling Organizations International (FLO)

FLO, founded in June 1992 by EFTA and Transfair Germany as Transfair International, is the worldwide Fairtrade Standard setting and Certification organisation. It permits more than 800,000 producers and their dependants in more than 40 countries to benefit from labelled Fairtrade. FLO guarantees that fair trade certified products sold anywhere in the world conforms to Fairtrade Standards and contributes to the development of disadvantaged producers.



TransFair USA

A third-party guarantee

TransFair USA, a 501(c)(3) non-profit organisation and the only third-party certifier of Fair Trade products in the United States. We audit transactions between US companies offering Fair Trade Certified™ products and the international suppliers from whom they source, in order to guarantee that the farmers and farm workers behind Fair Trade Certified goods were paid a fair, above-market price.



Max Havelaar Foundation

In 1988, the Max Havelaar Foundation introduced a “Max Havelaar” quality seal for coffee in the Dutch market. It has since been introduced in other European countries including Denmark. Coffee roasters seeking the right to sell coffee under the seal must comply with a number of fair trade criteria. Besides coffee roasters, Max Havelaar is working with companies offering chocolate, tea and bananas.


Network of European World Shops (NEWS!)

Over 2,500 World Shops in Europe sell fairly traded products from small-scale producers in developing countries. Along with providing retail goods, NEWS! produces informational materials on conditions of world trade and its consequences for producers in developing countries. NEWS! campaigns combine education with political lobbying. Their current campaign focuses on the effect of trade liberalization on small-scale food producers in developing countries. NEWS! also promotes European World Shops’ Day each year in May.



Alter – Eco

Alter Eco has a singular approach to the economics of today. Indeed, we believe that efficient and profitable business models along with development for all are concepts that can go hand in hand. We feel consumers can not only benefit from a production process that protects the planet and its people, but also that they can be empowered by such a system. By buying Fair Trade products, consumers can enjoy goods of exceptional quality and actively contribute to sustainable development at the same time.




Europe’s biggest Fair Trade company. gepa’s Fair Trade improves the living and working conditions of people in the South, following the spirit of the UN programme Agenda 21 for economic, social and ecological sustainability. A fairly traded gepa premium coffee, for instance, only costs ca. 2 Cents more per cup.




The unique Cafédirect Gold Standard is a commitment to coffee and tea growers, which goes beyond the minimum standards laid down by the Fairtrade Labelling Organisation and the Fairtrade Foundation. It includes:

Guaranteeing a price that is always higher than the world market price. A Producer Support & Development Programme.

The Gold Standard enables Cafédirect to form partnerships with growers based on trust, transparency and long term relationships. It strengthens grower organisations, empowering them to trade more successfully. Our trading policies also aim to contribute to sustainable agriculture and minimise damage to the environment.




Traidcraft is a founder member of:

  • European Fair Trade Association (EFTA), a Europe-wide network of alternative traders.
  • IFAT – the international fair trade association, uniting producers, traders and labelling organisations in a global network.
  • Traidcraft also supplies many of the independent retailers who make up the British Association For Fair Trade Shops.


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