Suma Peanut Butter Goes Fairtrade!
We like to think of ourselves as a business that pioneers ethical and sustainable products wherever we can, as you might have gathered from our launch of ‘cooperative pasta’ earlier in the year and our conversion to fully recyclable plastic prepack packaging. The next link in the ethical food chain is the launch of our new crunchy peanut butter (GH135) – it’s as delicious as ever but with the added benefit of being Fairtrade too!
The peanuts used to make our butter are sourced from two organic agricultural projects in China; one project is based in Shadong Province and the other in Inner Mongolia. The nuts are cleaned and shelled by the producers, so there is one less link in the supply chain and more of the profits can be returned to the farmers themselves.
In Inner Mongolia the cultivated peanut fields are 100 metres above sea level; temperatures in the region can range between 38°c and –33°c. The extreme conditions are hard on the soil, but thanks to Fairtrade premiums the farmers have been able to plant trees to combat erosion. The 39 farmers involved in this project have set up a farming association, and use the Fairtrade premium to improve the local economy and living conditions.
Like the Mongolian farmers, the 58 peanut farmers in the Eastern Chinese province of Shandong have also formed an association. They utilise traditional organic farming methods such as fertilising the land with manure from their livestock. The Fairtrade premium has a huge impact on their community, allowing local residents to improve the schools and education in their region.
Fairtrade certification guarantees that these farmers have received a fair price for their peanuts. This makes a direct difference to the lives and working conditions of the farmers and their families, so we are thrilled to have this peanut butter as the latest addition to our Suma brand.