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Home » Community News

Youth Enterprise Raises Awareness of Ethical Trade

Submitted by on February 8, 2011 – 4:32 pmNo Comment

The Lorna Young Foundation, a national charity, has brought its Youth Enterprise Programme to Doncaster. The programme, called ‘Not Just Us’, is based on a simple model of offering groups of young people opportunities to create their own social enterprise, whilst developing their business skills. The social enterprises are also different as they engage in ethical trade with small producers in developing countries.

The Not Just Us programme aims to provide a positive alternative to young people by tackling issues of youth unemployment, low skills/qualifications and limited life chances. Some of the benefits for young people include: Developing entrepreneurial talent, learning practical and theoretical business skills, learning personal skills, learning about food and the entire supply chain, meeting new people, the chance to develop and manage a business, and participating in varied programmes of accredited and non-accredited training including workshops, participative learning and conferences.

Jo Ward, Programme Coordinator says “Our approach has been designed to work with young people who may not be high academic achievers, who may come from ‘deprived areas’, who may not go to ‘the best’ schools – but who may well be the ethical entrepreneurs of tomorrow.

The Lorna Young Foundation’s Not Just Us Programme, Platform 51 Doncaster Women’s Centre and Doncaster College have joined together to set up a truly exciting youth enterprise. The young people (aged 16 to 22) will set up their own ethical trading enterprise, developing their own ethically sourced product range, be exposed to successful entrepreneurs, and build a strong reputation and profile locally.

The group are already planning events to mark Fair Trade Fortnight (28th February to 13th March) in Doncaster including selling a selection of fairly traded gifts and confectionery on Doncaster market during the first week of March. Michael Price of the Gourmet Kitchen will also be supporting the group by putting on a cookery demonstration making some amazing puddings for people to try themselves at home. The group will also be appearing on SINE FM’s Business Beat with the Doncaster CVS Social Enterprise Team on Wednesday 2nd March at 11.00. They will be talking about what they’ve been up to, their exciting plans for the future and why ethical trade is important for people around the world. To round off this series of events, the group will be watching the film ‘Black Gold’ at Doncaster’s Little Theatre with guests from around Doncaster and from the ethical and social enterprise movement. The film gives a first-hand look at the plight of coffee growers in Ethiopia, and how ethical trade has gone some way in helping them to achieve a better quality of life.
For further details of the work of the Lorna Young Foundation please visit:


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